For Rozet & Fischmeister, one of Vienna’s most storied jewelers with over 250 years of heritage, a comprehensive brand strategy and identity were developed that honors the house’s imperial legacy while translating it into a contemporary context. The project included the creation of a modern coat of arms, a refined visual system and a cinematic campaign film that weaves together craftsmanship, history and modern design excellence. The result is a confident, timeless brand expression that reflects the family’s sixth-generation leadership and positions the maison as a bridge between Viennese tradition and modern luxury.